The Grounded Agent · Rooted & Rising

Real estate that actually feels good, for agents too.

A Canada-wide community for real estate agents who lead with relationships. More authentic, more consistent, and with less pressure to be someone you're not.

Jenny Scott, founder of The Grounded Agent
Grow without losing yourself. Jenny Scott
Free to join Canada-wide Weekly community calls Coaching & mentorship
Jenny Scott at her desk

"Not another hustle-culture real estate group. A place where doing business with integrity, presence and heart is the whole point."

The Community

What is The Grounded Agent?

I kept looking for a space that felt warm, honest and genuinely supportive, and I couldn't find one that fit. So I built it. The Grounded Agent is a free community for agents who want to grow their business without losing themselves.

  • Relationship-first agents who care deeply about people and build on trust, referrals and real connection.
  • New or seasoned, in your first year or your fifteenth, full time or building alongside another career or business.
  • Canada-wide, with a home base in our Facebook group and weekly calls online.
How We Show Up

A rhythm that keeps you consistent.

Rooted Mondays

Set your intentions for the week, then join our live community call every Monday at 9:45 AM Atlantic.

Rising Fridays

Wins, celebrations and weekly check-ins. Plus Visibility Thursdays, when we boost each other's posts.

Masterminds

A full brainstorm and mastermind call at day 30, 60 and 90 of the Lead Gen Challenge. Celebrate, reset, rise.

No ego. No fake flexing. No doing business alone. Just good humans growing great businesses.

Your Home Base

Meet Rooted HQ.

A personal dashboard every member opens each morning. It isn't someone else's business plan handed to you: a short quiz finds your agent type, then it builds your plan around how you like to work, where you sell and who you serve.

  • The 90-Day Lead Gen Challenge, with Roots for real conversations and Blooms for heartfelt touches.
  • A local content calendar built from your own neighbourhoods, with scripts in your voice.
  • Templates for every client conversation, from first hello to closing day.
  • Free for every member. Your progress saves to your account, on any device.
Open Rooted HQ
9:41
Rooted HQ dashboard on a phone, showing Day 24 of the 90-Day Lead Gen Challenge
3 Rootsreal conversations today
Day 24of your 90-day challenge
Go Deeper

Value packs that plug into Rooted HQ.

Pack 01

Communication Templates

Buyer and seller flows, objection responses, referral asks, review requests and Facebook group DMs.

Pack 02

Open House Workshop

A countdown planner for every open house, a visitor tracker, and follow-up texts. Runs as a live cohort.

Pack 03

10 Day Referral Bootcamp

Ten short daily emails, each with one 15-minute action to activate your sphere. Runs in cohorts.

Pack 04

Content Calendar & Scripts

Your content plan grows to a full 90 days, with complete scripts for Reels, TikTok, YouTube or posts.

Free for agents who join me at eXp Realty. Available to purchase for community members at other brokerages.

Join Me at eXp Realty

Your sponsor, coach and mentor, in your corner.

The Grounded Agent is free and open to agents at any brokerage. If you're curious about eXp Realty, I'd love to tell you what it's like on the inside, and what you can expect from me.

When you join me at eXp, I'm not just a name on your paperwork. I really care about your success, and I'll show up for it.

  • One-on-one onboarding so your first weeks feel organized, not overwhelming.
  • Coaching and business consulting from someone genuinely invested in you, plus a whole lot of hype when you need it.
  • All four value packs, free, and the full agent attraction plan inside Rooted HQ.
  • Weekly accountability calls and masterminds with a community of agents who lead with relationships.
  • A cloud-based brokerage with training, tools and a Canada-wide network of agents.
How It Works

Three simple steps, no pressure.

Book a call with me.
A relaxed conversation about your goals, your business and what you're looking for.
See if it's a fit.
I'll walk you through how eXp works, including the eXp Explained overview, and answer every question honestly.
If it's a yes, we get started.
I'll guide you through joining and onboarding, and unlock everything in Rooted HQ for you.

Jenny Scott is a REALTOR® with eXp Realty of Canada, Inc. Income and results vary, and nothing on this page is a guarantee of earnings. For details on eXp's programs, including revenue share, see eXp's official materials.

Get Started

Come grow with us.

1. Join the group

Request to join The Grounded Agent on Facebook, then introduce yourself in the welcome post.

Join on Facebook

2. Open Rooted HQ

Take the five-minute quiz to discover your agent type and get a plan built around you.

Open Rooted HQ

3. Join us Monday

Set your intention for the week with the community at 9:45 AM Atlantic. The link is posted in the group.

Find the call link

Questions? Let's talk.

Whether you're curious about the community, Rooted HQ or joining me at eXp, I'd love to hear from you. No pressure, ever.

902-999-7546  ·  jennyscott@yournshomegirl.ca